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What fees, shipping, refunds, and ads take away from each sale?

Research question: What fees, shipping charges, refunds, and ad costs typically reduce the amount a seller keeps from each sale?

Marketplace sellers typically pay a referral fee, which is a percentage of the gross sales price including shipping and handling, gift wrap, and other charges 235. On Walmart Marketplace, this referral fee ranges from 6% to 15% per sale, with optional fulfillment fees applying only if the seller uses Walmart Fulfillment Services 1. Additionally, Etsy sellers earning $10,000 or more annually must pay a 12% offsite ads fee on attributed sales and cannot opt out 4. The records do not provide specific details regarding standard refund policies or general ad costs beyond the mandatory Etsy offsite ads fee.

Checked 2026-10-14. Only documented and supported facts are used.
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Sources

[1] supported
Walmart Marketplace sellers pay a referral fee of 6% to 15% per sale, and fulfillment fees are optional and apply only if the seller uses Walmart Fulfillment Services.
"You only pay referral fees of 6% to 15% per sale, and optional fulfillment fees if you use Walmart Fulfillment Services (WFS)."
Walmart Seller Fees 2026: $0/Month + 6-15% Per Sale
[2] supported
Marketplace sellers pay a Referral Fee on every product they sell on Walmart Marketplace.
"As a Marketplace seller, you pay a Referral Fee for each product you sell on Walmart Marketplace."
Referral fee schedule for contract categories
[3] supported
The Referral Fee is a percentage of gross sales, so it is calculated on the full amount of each product sold.
"The Referral Fee is a percentage of the gross sales of each product sold."
Referral fee schedule for contract categories
[4] supported
Etsy sellers earning $10,000 or more per year must pay a 12% offsite ads fee on attributed sales and cannot opt out.
"Sellers earning $10,000+/year: 12% on attributed sales (cannot opt out)"
Marketplace Fees Compared: Amazon vs eBay vs Walmart
[5] documented
The total sales price used for the fee includes shipping and handling, gift wrap, and other charges, so shipping charges are part of the base the fee is taken from.
"Total sales price includes item price as well as shipping and handling, gift wrap and other charges."
Referral fee schedule for contract categories
[6] supported
Some categories use tiered rates, so the fee percentage can change depending on the price, for example Jewelry & Precious Metals is 20% on the first $250 and 5% above that.
"20% for the portion of the total sales price up to $250; 5% for the portion of the total sales price greater than $250"
Referral fee schedule for contract categories
[7] documented
American Eagle Outfitters reclassified gift card service fee income from selling, general, and administrative expenses to other income, net.
"during the three and six months ended July 29, 2006 the Company reclassified its gift card service fee income of $0.5 million and $1.1 million, respectively, from selling, general and administrative expenses to other income, net."
CORRESP AMERICAN EAGLE OUTFITTERS INC (AEO) (CIK 0000919012) 2006-10-04
[8] documented
The company recorded a net loss of $4.3 million in Fiscal 2005 by netting $14.5 million in proceeds against $18.8 million in costs related to sell-offs, which was recorded as an increase to cost of sales.
"For Fiscal 2005, $14.5 million of proceeds were netted with $18.8 million of costs related to sell-offs, and the resulting $4.3 million net loss was recorded as an increase to cost of sales."
CORRESP AMERICAN EAGLE OUTFITTERS INC (AEO) (CIK 0000919012) 2006-10-04
[9] documented
In Fiscal 2004, the company recorded a net loss of $0.6 million from sell-offs by netting $15.6 million in proceeds against $16.2 million in costs, which was added to cost of sales.
"For Fiscal 2004, the Company received $15.6 million in proceeds and recorded $16.2 million of costs related to sell-offs. The resulting $0.6 million net loss was recorded as an increase to cost of sales for Fiscal 2004."
CORRESP AMERICAN EAGLE OUTFITTERS INC (AEO) (CIK 0000919012) 2006-10-04
[10] documented
The company changed its revenue recognition policy for e-commerce sales in the first quarter of Fiscal 2006 to record revenue upon the estimated customer receipt date rather than when goods were shipped.
"During the first quarter of Fiscal 2006, the Company changed its revenue recognition policy for e-commerce sales. These sales had previously been recorded at the time the goods were shipped to the customer. However, they are now recorded upon the estimated customer receipt date of the merchandise."
CORRESP AMERICAN EAGLE OUTFITTERS INC (AEO) (CIK 0000919012) 2006-10-04
[11] documented
Beyond receives an 18% commission on all revenue from the retail sale of Kirkland's products sold through the BBB E-Commerce Channel.
"For Kirkland’s Products sold through BBB E-Commerce Channel, Beyond will receive an eighteen percent (18%) commission on all revenue derived from the sale of Kirkland’s Products sold at retail price which may be further set forth in separate purchase orders or addenda hereto entered into by the Parties from time to time during the Term."
10-Q BRAND HOUSE COLLECTIVE, INC. (TBHC) (CIK 0001056285) 2025-12-16
[12] documented
The parties must collaborate to determine and implement processes for collecting and paying shipping charges for online sales of Kirkland's products.
"The Parties shall work together and collaborate to determine and implement processes for the collection and payment of all shipping charges in connection with the online sales of Kirkland’s Products through Beyond E-Commerce Channels and for shipping of such products to the customer/purchaser consistent with the Master Services Agreement in place between the Parties as of the Effective Date."
10-Q BRAND HOUSE COLLECTIVE, INC. (TBHC) (CIK 0001056285) 2025-12-16
[13] documented
Beyond is responsible for collecting and remitting sales taxes due on online sales of Kirkland's products through its e-commerce channels.
"Beyond shall be responsible for the collection of all taxes due in respect of online sales of Kirkland’s Products through Beyond E-Commerce Channels, which sales taxes will be remitted by Beyond to the proper taxing authority."
10-Q BRAND HOUSE COLLECTIVE, INC. (TBHC) (CIK 0001056285) 2025-12-16
[14] documented
If an audit reveals an overpayment, the overpaying party may reduce future payments or request reimbursement if not recouped within three months.
"In the event an audit reveals an overpayment by a Party, then such Party may reduce any future payment due to the other Party under this Agreement or the License Agreement by an amount equal to such overpayment. If the overpayment is not recouped within three (3) months, such Party may request reimbursement of any remaining overpaid amounts from the other Party, in which case, the other Party may "
10-Q BRAND HOUSE COLLECTIVE, INC. (TBHC) (CIK 0001056285) 2025-12-16